Strategy

The need for orientation increases with rising uncertainty about the development of markets, customer needs or social trends. One way to create this orientation is to develop and implement a strategy. It provides the management, the employees, and all external stakeholders with a binding organisational orientation for the coming years.

Whereas previously a strategy could be extrapolated from the past, today it often requires fundamental discussions of principles, sometimes also reliable analyses and possibly various strategy drafts that allow for different options or scenarios for future development.

The (formulated) strategy embodies the firm’s or the organisational unit’s actions and behaviour through which it ensures its survival and expansion within its environment. It shows how what has been achieved and proven is secured and where new things need to be acquired or developed.

Methodologically, there is a wide spectrum for strategy development and implementation. Sometimes a swot analysis and sufficient space for joint reflection serve. In other settings with high complexity and a volatile environment, more differentiated approaches are needed. Keywords here are flexible time horizons, bottom-up, OKR, integration in circle organisations and agile structures.

We support companies and organisations in finding their conscious strategic direction.

We take on the following tasks on behalf of our clients:

• advice on drawing up and implementing strategic development processes,
• support for devising organisational and environmental analyses,
• facilitating strategy workshops,
• project support for the implementation of the strategy and any follow-up tasks.

Ursula Preininger

lead&learn AG

Even after several decades on the job I am still gratefully fascinated by people’s growth. Those moments become even more precious if I have been involved in facilitating such development.

Faced with the daily challenges of running and leading my own SME with up to 60 employees for 12 years, I was able to build a deeper, experience-based understanding of the complexity of leadership, communication and management in real life. These years of hands-on experience, combined with the theory acquired in continuous further education, form the foundation of my focus on my clients’ individual and practical needs when I design leadership development or coaching interventions for them.

Professional Experience

• Since 2020 partner in the onion: Consultancy Network
• Since 2010 owner of Lead & Learn AG
• 2016 – 2023 member of the Board of Directors of inlingua International
• 2010 – 2021 owner and manager of the inlingua language centers in Olten, Biel and Solothurn
• 2005 – 2010 leadership roles in the corporate world at Syngenta: Head of Learning and Development Switzerland and later Global Head of Leadership Development
• 2000 – 2005 Pedagogical Manager at inlingua International, the licensor of the global network of inlingua language centers. Since 2015 member of the Board of inlingua International
• Grammar school teacher for English and history in the Canton Baselland

Educational background

• Certified Professional Co-Active Coach, CTI/ICF (2022)
• Diploma for Systemic Coaching and Consulting, CTAS (2019)
• Integral Coaching, imu, Augsburg (2018)
• Certificate in the Foundations of Neuroleadership, Neuroleadership Institute, (2014)
• Leadership Development Program and various programs on leadership and coaching at the Center for Creative Leadership, Greensboro, USA (2006–2009)
• Postgraduate Certificate in the Psychology of Organisational Development and Change, Heriot-Watt University, Chartered Institute for Psychology and Development London (2009)
• Postgraduate Diploma in General Management at the PHW Bern (2003)
• English linguistics and literature and general history at the universities of Basel (CH), Sussex (UK) und King’s College London (UK). MA in 1993 and grammar school teacher diploma in 1995
• Certifications in TLCP, HBDI, MBTI, DiSC, Situational Leadership II, 360° Feedback by Design, 360° Benchmarks. Ongoing online training as a virtual trainer

Miscellaneous Information

• Cooperations with Businessquest.de (Gesa Heiten), Jayteetraining.co.uk (Julie Thayne), Welltraining.co.uk (Leanne Lloyd)
• Bilingual in English and (Swiss) German
• Skipper with International Certificate for Operators of Pleasure Craft with the Cruising Club of Switzerland. Teaching navigation courses for decades. Participation in various long-distance races such as the Fastnet Race, Round Skagen, Middle Sea Race. My husband and I love to spend our free time at sea on our sailing boat.