Strategy

The need for orientation increases with rising uncertainty about the development of markets, customer needs or social trends. One way to create this orientation is to develop and implement a strategy. It provides the management, the employees, and all external stakeholders with a binding organisational orientation for the coming years.

Whereas previously a strategy could be extrapolated from the past, today it often requires fundamental discussions of principles, sometimes also reliable analyses and possibly various strategy drafts that allow for different options or scenarios for future development.

The (formulated) strategy embodies the firm’s or the organisational unit’s actions and behaviour through which it ensures its survival and expansion within its environment. It shows how what has been achieved and proven is secured and where new things need to be acquired or developed.

Methodologically, there is a wide spectrum for strategy development and implementation. Sometimes a swot analysis and sufficient space for joint reflection serve. In other settings with high complexity and a volatile environment, more differentiated approaches are needed. Keywords here are flexible time horizons, bottom-up, OKR, integration in circle organisations and agile structures.

We support companies and organisations in finding their conscious strategic direction.

We take on the following tasks on behalf of our clients:

• advice on drawing up and implementing strategic development processes,
• support for devising organisational and environmental analyses,
• facilitating strategy workshops,
• project support for the implementation of the strategy and any follow-up tasks.

Marc Wülser

Wülser Inversini Organisationsberatung GmbH

«My gaze is open like a sunflower...
I have the habit of wandering along the streets,
looking to the right and to the left,
And sometimes back...» (Alberto Caeiro)

Curiosity guides me in my work with individuals, teams, and organisations. In every mandate there are stories, convictions, but also uncertainties. These need to be explored and considered in development processes. In the process, diverse patterns and different assessments often emerge: should we do this or that, continue as before or head for new shores, do we go step by step or take the big leap? Individual wishes and needs, dynamics in teams as well as environments, and goals of the organisation must be aligned. This rarely works without contradictions, which is completely normal. I see it as an important aspect of my consulting work to highlight the associated differences and to make them useful for clients. I like to work in a concept-oriented way, but without prescriptions and always remaining focused on the specific concerns of the clients.

Professional background

• Co-owner of Wülser Inversini Organisationsberatung (since 2011)
• Partner in the Institut für Arbeitsforschung und Organisationsberatung in Zurich (2009–2011)
• Organisational consultant and project manager at the Institut für Arbeitsforschung und Organisationsberatung in Zurich (2001–2009)
• Various teaching posts, including at the Fachhochschule Nordwestschweiz and the University of Luzerne (since 1999)
• Scientific assistant at the Stiftung Arbeitsforschung in Zurich (2004–2007)
• Assistant researcher and lecturer with the Lehrstuhl für Arbeits- und Organisationspsychologie at the University of Berne (1998–2001)
• Machine draughtsman and builder at Sulzer in Zuchwil and Bystronic Maschinen AG in Bützberg (1986–1994)

Educational background

• Regular further training courses in seminars, specialist coaching, supervision and learning groups
• PhD in Psychology, thesis in Strain and Burnout in human service work, supervised by Prof. Eberhard Ulich at the University of Potsdam (2006)
• Studies in industrial and organisational psychology and economics at the University of Berne (2001)
• Apprenticeship as a machine draughtsman (1986)

Clientèle

• Public administration and administration-related organisations
• Social and health care organisations
• Associations and foundations
• Profit and non-profit sector

Main areas of research

Occupational health management, health-promoting organisational and work design, burnout prevention