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The need for orientation increases with rising uncertainty about the development of markets, customer needs or social trends. One way to create this orientation is to develop and implement a strategy. It provides the management, the employees, and all external stakeholders with a binding organisational orientation for the coming years.

Whereas previously a strategy could be extrapolated from the past, today it often requires fundamental discussions of principles, sometimes also reliable analyses and possibly various strategy drafts that allow for different options or scenarios for future development.

The (formulated) strategy embodies the firm’s or the organisational unit’s actions and behaviour through which it ensures its survival and expansion within its environment. It shows how what has been achieved and proven is secured and where new things need to be acquired or developed.

Methodologically, there is a wide spectrum for strategy development and implementation. Sometimes a swot analysis and sufficient space for joint reflection serve. In other settings with high complexity and a volatile environment, more differentiated approaches are needed. Keywords here are flexible time horizons, bottom-up, OKR, integration in circle organisations and agile structures.

We support companies and organisations in finding their conscious strategic direction.

We take on the following tasks on behalf of our clients:

  • advice on drawing up and implementing strategic development processes,
  • support for devising organisational and environmental analyses,
  • facilitating strategy workshops,
  • project support for the implementation of the strategy and any follow-up tasks.

Markus Kaiser

onion: werkplatz gmbh

«I have learned, and I am fully convinced of the fact, that as human beings it is in our nature to grow. For if we cease growing, we are either at dying or being suffocated.» Virginia Satir, 1916–1988

The content of this statement has deeply affected me. In my opinion it applies equally well to individuals and teams as to organisations. Throughout my work I do my best to encourage this growth, this kind of development.

Professional background

  • Independent coach and consultant for personal, management and organisational development in Baden since 1998; partner in onion: Consultancy Network since 2000
  • coach and consultant for personal and management development at Swissair (1993-1998)
  • professional and career consultant at the Berufsberatung Lenzburg; co-director (1985-1993)

Educational background

  • M.Sc. in organisational development, University of Klagenfurt, Faculty of Interdisciplinary Research and Further Education, Vienna, 2006
  • Course in integrative therapy, gestalt therapy and fostering of creativity (Fritz Perls Institute, Düsseldorf), 1996
  • Swiss Higher Diploma in Human Resources from the School of Business and Administration, Olten, 1994
  • Course in client-centered therapy, Swiss Association for the person centered approach, 1988
  • Diploma in psychology (Institute of Applied Psychology IAP), careers advisor 1986
  • Apprenticeship as Mechanical engineer

Miscellaneous information

Member of:
Forum für Organisationsentwicklung,

Joint projects with:
Nadia Omar, Communications Consultant,

Further important links:,