Strategy

The need for orientation increases with rising uncertainty about the development of markets, customer needs or social trends. One way to create this orientation is to develop and implement a strategy. It provides the management, the employees, and all external stakeholders with a binding organisational orientation for the coming years.

Whereas previously a strategy could be extrapolated from the past, today it often requires fundamental discussions of principles, sometimes also reliable analyses and possibly various strategy drafts that allow for different options or scenarios for future development.

The (formulated) strategy embodies the firm’s or the organisational unit’s actions and behaviour through which it ensures its survival and expansion within its environment. It shows how what has been achieved and proven is secured and where new things need to be acquired or developed.

Methodologically, there is a wide spectrum for strategy development and implementation. Sometimes a swot analysis and sufficient space for joint reflection serve. In other settings with high complexity and a volatile environment, more differentiated approaches are needed. Keywords here are flexible time horizons, bottom-up, OKR, integration in circle organisations and agile structures.

We support companies and organisations in finding their conscious strategic direction.

We take on the following tasks on behalf of our clients:

• advice on drawing up and implementing strategic development processes,
• support for devising organisational and environmental analyses,
• facilitating strategy workshops,
• project support for the implementation of the strategy and any follow-up tasks.