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Quality needs to be defined in relation to each individual company on the basis of clients’ expectations, the cost of providing services and procedures within the company. Quality can only be appreciated, however, when it is seen and put into practice as a function of management behaviour and corporate culture, steered at an early stage through appropriate indicators and measured at the right time.

Many concepts, management systems and standards are available as quality management tools. But to ensure that their use actually ensures high quality, they must be sufficiently well embedded within a company.

We never see quality simply as an instrumental image but always as a comprehensive system of measures taken at all levels that, as a carefully sculpted whole, help to achieve sustainable and real quality development.

We take on the following tasks on behalf of our clients:

  • help and advice in establishing a common understanding of the principles on which quality is based,
  • support in the choice and implementation of quality management systems,
  • running workshops for drawing up master plans and implementation concepts,
  • help and advice with specific sub-projects within the framework of quality systems.

Markus Konrad

onion: ConnAction GmbH

What fascinates me is the complexity of life, and I am really interested in how we try to tailor our concepts and actions to master the various tasks necessary for ensuring a successful future, be it on a general scale or in detail.

The development of communication technology over the past few years has led to an enormous acceleration in all processes. At the same time, the world has become a village.

This also affects my clients and their staff. I will gladly help evaluate the resulting development potential, I enjoy questioning apparently accepted traditional principles that have been extrapolated into the future and I am pleased to be able to examine unconventional indications on the basis of my experience and put into practice the results I get.

Professional background

  • Director of onion: ConnAction GmbH since 1996 and partner in onion: Consultancy Network since 2000
  • 7 years working in the Department for Basic and Further Training at the BWI Foundation, Swiss Federal Institute of Technology, Zurich:
    • management coach for team work and chairing meetings
    • establishing and developing further training courses offered by the BWI Foundation
    • helping to organise Swiss Management Courses
  • Independent sound engineer

Educational background

  • Diploma in corporate training
  • Pädagogisch-Soziales Gymnasium, PSG


  • Independent company consultants and coaches
  • Consultancy firms and organisations in the field of higher management training
  • Organisations, professional associations and individuals (advice and support concerning communication)

Extramural interests

  • The arts (music, theatre, fine arts)
  • Eating and drinking
  • Exchanging and networking