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Quality needs to be defined in relation to each individual company on the basis of clients’ expectations, the cost of providing services and procedures within the company. Quality can only be appreciated, however, when it is seen and put into practice as a function of management behaviour and corporate culture, steered at an early stage through appropriate indicators and measured at the right time.

Many concepts, management systems and standards are available as quality management tools. But to ensure that their use actually ensures high quality, they must be sufficiently well embedded within a company.

We never see quality simply as an instrumental image but always as a comprehensive system of measures taken at all levels that, as a carefully sculpted whole, help to achieve sustainable and real quality development.

We take on the following tasks on behalf of our clients:

  • help and advice in establishing a common understanding of the principles on which quality is based,
  • support in the choice and implementation of quality management systems,
  • running workshops for drawing up master plans and implementation concepts,
  • help and advice with specific sub-projects within the framework of quality systems.

Judith Knobel

onion: sistema GmbH

«In the eyes of a crab, everyone else is moving sideways.»

I am fascinated by the various ways in which we perceive and see what is around us and use this as a basis for our convictions, different types of behaviour and concepts; they are a challenge to me in my daily work. When I am dealing with individuals, groups or organisations I try to ensure that these differences can be used as a source of enrichment and a basis for new solutions. In this respect, my experience and knowledge, sense of humour and enthusiasm stand me in good stead.

Professional background

  • Independent organisational consultant and coach since 2001, owner of onion: sistema GmbH
  • Head of Department at the Pestalozzianum (1999–2001)
  • Head of the Elternbildungszentrum der Stadt Zürich (1996–1999)
  • Deputy Director of the Psychologischer Dienst der Schweizerischer Multiple Sklerose Gesellschaft (1990–1996)
  • Member of the Directory Board of the Berufsschule für Kleinkinderziehung (Training centre for Childcare; 1986–1990)

Educational background

  • Certificate in conflict management and mediation in organisations (2012)
  • Diploma as systemic organisational consultant (2006)
  • Master in corporate development (2001)
  • Further training as psychotherapist (1997)
  • M.A. in applied psychology, University of Zurich (1988)


  • Organisations in the social services and healthcare fields, public sector (organisational and team development, project monitoring)
  • Financial services companies (executive training, coaching, team development
  • Schools (organisational and quality development, further training and team development)
  • Hospitals and interdisciplinary doctors’ practices (organisational and team development)
  • Public sector, committees (role definition, team development, conflict management)
  • Executives in all branches (coaching)


Miscellaneous information